Support model
You are not building alone.
Starting a business can feel overwhelming when you are trying to work everything out from scratch. Rec Alley franchising is designed to give owners a clearer pathway, with support across every major step needed to open, launch and operate.
Team-supported
A team that wants you to succeed.
Support from setup to launch and beyond
A clearer pathway into business ownership, backed every step of the way.
From site selection and setup through to training, recruitment, marketing and launch support, our team works with you to help bring your Rec Alley location to life.
The Rec Alley franchise model is designed to give owners a clearer pathway, with support across the major steps needed to open, launch and operate.
This is not a franchise where you receive a manual and are left to figure it out. Our team works alongside you — bringing operational knowledge, industry experience and a deep understanding of what makes a Rec Alley location succeed.
The support journey
How we support you from first conversation to open doors.
Our team works with you across every stage of the journey. Here's what that looks like in practice.
Step 1
Discovery
Initial conversation & discovery
From your first expression of interest, our franchise team works with you to understand your background, goals and what you're looking for. We share what the opportunity looks like, what we expect from owners and what you can expect from us — before any commitments are made.
Step 2
Pre-setup
Site selection guidance
Support with identifying suitable locations and understanding what the space needs to achieve. We help you evaluate sites against the Rec Alley model requirements — foot traffic, floor size, access, community demographics — so you're not making this decision alone.
Step 3
Setup
Lease & setup support
Guidance through the setup process so your location is planned with the Rec Alley model in mind. Our team shares what has worked in other locations, what to watch for in lease negotiations and how to set up your space to deliver the Rec Alley experience from day one.
Step 4
Pre-launch
Training before launch
Practical training to help you understand operations, programs, systems and the customer experience before you open. You will understand how a Rec Alley location runs — from class scheduling and staff management to customer experience and program delivery — before your first family walks through the door.
Step 5
Pre-launch
Recruitment support
Assistance with finding and preparing the right people to support your centre. We help you understand the type of staff a Rec Alley location needs, what to look for, how to interview and how to onboard your team so they are ready to deliver from opening day.
Step 6
Launch
Marketing & launch support
Brand and launch marketing support to help build awareness in your local community. We provide marketing assets, campaign templates and launch strategies that have worked across other Rec Alley locations — so you can hit the ground running and fill your first classes.
Step 7
Ongoing
Operational systems
Access to systems, processes and support designed to help the business run with clarity. The tools, templates and processes you need to manage bookings, staff, programs and customer relationships — built on what works across all Rec Alley locations.
Step 8
Ongoing
Ongoing network support
Be part of a growing network of owners who share knowledge, ideas and experience. Long after launch, you remain connected to the Rec Alley team and fellow owners — sharing what's working, solving challenges together and growing as the network grows.
Eight pillars of support
Every area of your business, covered.
Support is not a single conversation. It spans every major step of opening and operating your Rec Alley location — from before you sign a lease to long after you've welcomed your first families.
Site selection
Support identifying suitable locations and understanding what the space needs to achieve for the Rec Alley model.
Lease & setup
Guidance through the setup process so your location is planned with the Rec Alley model and experience in mind.
Training before launch
Practical training across operations, programs, systems and customer experience before your doors open.
Recruitment support
Assistance with finding and preparing the right people to support your centre from day one.
Marketing support
Brand and launch marketing support to help build awareness in your local community before and after opening.
Operational systems
Access to systems, processes and support designed to help your business run with clarity and consistency.
Launch support
Guidance as you prepare to open your doors — so your first families experience Rec Alley at its best from the very start.
Ongoing network
Be part of a growing network of owners who share knowledge, ideas and experience long after your opening day.
Our franchise model is designed to support owners through setup, launch and ongoing operations, while giving them the opportunity to grow a business of their own.
Oz — Franchise lead, Rec Alley
Rec Alley Franchise Vision
What support looks like
Support at every phase — not just at the start.
Many franchise systems provide strong support at launch and then step back. Rec Alley is designed for ongoing partnership — because the challenges you face in month three are different to the challenges you face in year two.
Pre-opening
Site, setup, training & recruitment
The foundational work — finding the right location, building out your space, getting trained and hiring your team.
Launch phase
Marketing, launch & first families
Campaign support, launch events and the guidance to fill your first classes and create an outstanding opening experience.
Ongoing
Operations, growth & network
Operational systems, ongoing access to the Rec Alley team and a growing network of owners to learn from and grow alongside.
Support that scales with your business.
In the pre-opening phase our focus is on getting your location right — the site, the fit-out, the team and the systems. We invest this time because a well-prepared opening leads to a stronger, faster-growing business.
At launch, we shift to driving awareness and filling your programs. You receive marketing assets and campaign strategies built on what works — not starting from scratch.
Ongoing, you remain connected to the Rec Alley team and the owner network. As your business grows, the support evolves — operational guidance, program development and the shared learnings of every other owner in the network.
The challenges you face in month three are different to year two. We build support for both
Common questions about support
What people ask us most about the support model.
Do I need a gymnastics or fitness background?
No. You don't need a gymnastics background to become a Rec Alley franchise owner. We provide training on everything you need to understand the programs and the operations. What matters most is leadership, community focus and the drive to build something.
How long does the pre-opening support period run?
The pre-opening support period covers the full journey from agreement through to opening day. This includes site selection, setup, training and recruitment — and the length varies based on when you find your location and how quickly the fit-out progresses.
What ongoing support do I receive after opening?
Ongoing support includes access to the Rec Alley team for operational questions, continued access to systems and processes, participation in the owner network and regular communication across the franchise network. Support doesn't stop at launch.
Do you help with finding and hiring staff?
Yes. We provide recruitment support to help you identify the type of people a Rec Alley location needs, how to find them, how to interview and how to onboard and prepare them for opening. You make the final hiring decisions — we help you make them well.
What marketing support do I receive at launch?
You receive access to Rec Alley brand assets, campaign templates and launch marketing guidance. Our team works with you to plan your launch campaign so you can build local awareness and fill your first classes — rather than starting from zero.
What does the owner network look like in practice?
The owner network is a connected group of franchise owners across the Rec Alley system. Owners share what's working, discuss challenges and learn from each other's experience. As the network grows, so does the collective knowledge available to every owner in it.
You are not building alone
Ready to learn more about how we support you?
The best way to understand the Rec Alley support model is to hear it directly from our team. Attend an information session, download the franchise guide or register your interest to start a conversation.
Start the conversation today.
Register your interest and our franchise team will be in touch with more information about the support model, upcoming information sessions and next steps.
This is an early expression of interest — not a formal application or commitment.