About franchising
A business model built around movement, families and community.
Rec Alley franchising gives owners the opportunity to operate a children's movement and activity business with the support of an established brand and operating model.
What is Rec Alley franchising?
More than a gymnastics business. A community brand that families love.
Rec Alley is more than a gymnastics and movement-based business. It is a community brand built around children, families, confidence and participation.
Our franchise model gives owners the opportunity to bring that experience into new communities, with guidance and support from people who understand what it takes to open and operate successfully.
For families, Rec Alley becomes part of their weekly routine. For owners, it creates the opportunity to build a business that is active, local and deeply connected to community.
The franchise model is designed to support owners through setup, launch and ongoing operations, while giving them the opportunity to grow a business of their own.
How the franchise model works
From expression of interest to opening day — here's the journey.
The Rec Alley franchise model has been shaped by hands-on experience and operational learning. For franchise owners, that means stepping into a model with structure, systems and a brand already connected to community.
Register interest
Express your interest and connect with our franchise team
Discovery call
Learn about the opportunity, ask questions, explore fit
Application
Complete your application and share your background and goals
Agreement
Franchise agreement and disclosure document issued
Setup & training
Site selection, fit-out, recruitment and pre-launch training
Open doors
Launch your Rec Alley and welcome your first families
What we deliver
Programs that help children grow through movement, confidence and community.
Our programs help children develop confidence, coordination, strength and social connection in a fun and supportive environment.
Gymnastics
Structured gymnastics programs for all ages and abilities — building strength, flexibility and body awareness in a safe, progressive environment.
Movement & play
High-energy movement programs designed to develop motor skills, coordination and a love of being active — delivered in a fun, inclusive format.
Recreational classes
Weekly recreational classes that give children a consistent, community-connected activity — becoming a valued part of the family routine.
Holiday programs
Immersive school holiday programs packed with movement, games and new skills — giving families a trusted place for children during school breaks.
A business families value week after week.
Why families choose Rec Alley
A service that becomes part of the family routine.
For franchise owners, this means building a business with genuine recurring demand — families who return week after week, term after term.
A brand families trust
Rec Alley has built a reputation for high-quality, safe and engaging children's activity programs that parents recommend to each other.
High-energy, purposeful programs
Children leave every session having moved, learned something new and felt part of a community. That experience keeps families coming back.
Safe, inclusive and community-focused
Programs are designed to welcome children of all abilities and backgrounds, creating genuine community connection for families.
Confidence and development outcomes
Parents see real results — children who are more confident, more active and more socially connected — which drives strong retention and word-of-mouth referrals.
The opportunity for owners
Build a business that is active, local and deeply connected.
Rec Alley franchising is designed to support owners through setup, launch and ongoing operations, while giving them the opportunity to grow a business of their own.
A business with genuine recurring demand
Families enrol for terms, not one-off sessions. That means predictable revenue, strong retention and a business that builds momentum over time.
Active, community-embedded ownership
As a Rec Alley owner you are part of your local community. You know the families, you see the children grow, and you lead a team that delivers something that genuinely matters.
A brand that does the selling for you
Rec Alley's reputation and brand recognition help drive enquiries. Families who know the brand are already pre-sold on the quality of the experience.
Growth areas and regional opportunities
We are actively looking for owners in growth corridors and regional locations where demand for quality children's activity programs is high and competition is low.
Is this the right opportunity for you?
You don't need to come from a gymnastics background. We are looking for people with drive, leadership and care for community.
Ready to own a business of your own
Looking for more ownership and flexibility
Passionate about community and families
You want the work you do to matter
Experienced in leadership or operations
You know how to build and lead a team
Looking for a career or lifestyle change
You're ready for your next chapter
Interested in regional or growth locations
You want to build something with purpose
This is an early expression of interest — not a formal commitment
Join the first wave
Join the first wave of Rec Alley franchise owners.
The first group of Rec Alley franchise owners will play an important role in shaping the next chapter of the brand. This is an opportunity to join early, grow with the network and become part of a community of owners building something together.
Ready to take the next step?
Register your interest today and our franchise team will be in touch with more information about the opportunity, upcoming information sessions and the next steps.
This is an early expression of interest — not a formal application or commitment.